Curated content via Concrete Playground Half the profits from their maiden brew will be used to protect the Great Barrier Reef. Think enjoying a pint and making a difference are mutually exclusive activities? Think again. Thanks to The Good Beer Co., the next drink you knock back could help save the world — or at least the Great Barrier Reef. The Good Beer Co. is Australia’s first social enterprise beer company, with a mission to match nice drinks with nice deeds. The company aims to pair the nation’s top craft brewers with worthy causes — as their maiden beverage demonstrates. That’d be the aptly named Great Barrier Beer, as brewed in Bundaberg by the local legends at the Bargara Brewing Company. Once it hits the shelves, they’ll donate 50% of the profits to the Australian Marine Conservation Society. To get to that point, though, The Good Beer Co. needs your help, which is why they’re launching a crowdfunding campaign. You can assist them with brewing, distributing and promoting the Great Barrier Beer, and with startup costs to get established and roll out the idea to other great causes. Backers will enjoy the warm and fuzzy feeling of supporting something good, as well as the chance to taste the tipple before anybody else. You’ll also get the opportunity to have a say in future recipes, labels and causes. So if you like beer and are keen to help the planet, it really is a win-win situation. After all, who doesn’t want to put their beverage consumption to good use? For more information about The Good Beer Co, visit their website. Image via Dollar Photo Club.
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